Some people say awards are an important celebration of creative excellence. Others say they’re a self-indulgent irrelevance.
My opinion is that once you’ve got a few, you can say what you like. I’ve got lots, including Roses, Epica, Scottish Advertising Awards and Cream. 

 

I also have a D&AD Yellow Pencil.  If you’re not an advertising geek you may not get the significance of that, so think of a Michelin star for ideas and words instead of cooking. Hiring a freelance with a Pencil, by the same analogy, is like getting a Michelin-starred chef to cater your party. But not necessarily as expensive. Or as messy.